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Matthew Watts

Culturally connected creative

Award winning Creative Director with over 18 years of senior-level experience, successfully leading and executing campaigns for world class brands.

Biography:

Smart, empathetic, culturally-connected, a versatile creative thinker with a people-first focus, and a dedication to create purposeful work to be proud of and believe in.

I have a proven ability to develop concepts, art direct and copy-write in any medium you could possibly throw at an integrated campaign: from headlines and scripts to ideas for experiential installations and digital activations.

I come with a desire and an ambition to create memorable work that excites and captivates. My central objective is to always establish an authentic connection with the customer in a way that’s inclusive and reflective of current culture and society, be it directly or remotely, through digital platforms, brand experiences, print or film.

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