BBC Sport

A Studio without boundaries

One of the most exciting briefs you could hope to receive is to design the new home of BBC Sport.
Working closely with the Emmy award winning broadcast team at Jack Morton NYC and Myreze, leaders in virtual and interactive content, the collective objective was to revolutionise the live broadcast studio.

Utilising cutting edge technics to expand on the possibilities within the virtual world we would be able to create an environment without boundaries and an immersive world of entertainment for the next generation of sport fans.

This is not a studio. It is a gateway capable of transporting the viewer to lands where their passion for Sport is met with expanded horizons and boundless space to play. Welcome to the BBC Sport PAVILION, a place where reality is extended in an environment built for growth and exploration, where anything becomes possible.