Pokemon GO Fest

Between every two pines, there is a doorway to a new world.
John Muir

Let's Explore
Niantic is an AR company inspiring people to explore the world, together. Through Pokémon GO people are encouraged to explore together in person, creating new friendships and strengthening communities along the way. We call this Real-World Social.

Creating the world
Pokémon GoFest is an annual global gathering for the community and beyond. An event across three days and three continents bringing together over 400,000 fans, coming together to celebrate and explore the world of Pokémon Go. Key component to the Pokémon Go Fest experience is the habitats, unique environments that the Pokemon’s can be discovered.

For each event there are four unique and exciting habitats for the trainers to explore and catch the rarest Pokémons. The habitats need to be designed to work in the virtual and real world, an impactful experience with or without your mobile phone.

Results
Over 190,000 players participated in Madrid across the 3x days.
460,000 players attended worldwide.
More than 70% of attendees came from abroad in order to attend.
Total economic impact from event visitors for the city of Madrid was £55.9m / $71.1m